Guide to iGaming Affiliate Marketing and Commission Types
The appetite for the iGaming and gambling industry in Canada is strong. Since online gambling in Canada is legal and the market is large, the iGaming industry takes advantage of those facts and makes use of affiliations to boost online casinos and generate commissions at the same time.
Kevin N. Cochran, an online marketing expert, put together a guide to help you further understand how affiliate marketing commission works. You can check out his profile and follow him for more articles involving the industry.
What is Affiliate Marketing?
Affiliate marketing is the process of earning money through commission. This commission comes from promotions made for a company’s products and services. It’s an effective way of gaining revenue by successfully promoting an online casino. For investors or business-minded people who want to start a casino business, a casino’s exposure can be boosted through affiliate marketing.
For example, in a promotional item, the best features of an online casino will be mentioned, such as how players can receive free spins to play online slots. This will encourage people to play casino games online.
Who Are the Affiliates, and What Do They Do?
Affiliates are people or organizations that use their platforms to drive traffic to a specific online casino. In most cases, these affiliates can be users who play games and have experience with a particular casino. They may also manage a blog or a live streaming platform where they can promote a brand. Affiliates usually do this by sharing their gaming experience and notes on the benefits they received in a casino.
An affiliate can be anyone who has knowledge and experience in the iGaming industry and online casinos. They share facts and highlights about the online casino to gain the trust and interest of potential users. Simply put, here are the main tasks of affiliates:
Educate people interested in gambling on online casinos available for Canadians.
* Clearly state the terms and conditions for the bonuses offered by the site.
* Ensure that they’re promoting operators that provide service to Canadian players.
Affiliates can perform these tasks by making banners or embedding direct casino links in the following:
* Demonstrations of the online casino’s games.
* A video or blog about an honest review of the casino.
* Articles and guides about the casino and its games.
* Online casino rankings.
* Published strategy guides and tips for playing.
Types of iGaming Affiliate Marketing Commission
Various types of commissions can be paid from an affiliation program. The most popular types include:
Revenue Share Commission
This is one of the most exciting types of iGaming affiliate commission since you can generate long-term revenue. When successfully referring a player, the affiliate will receive continuous payment as long as this player continues to play at the online casino instead of paying a one-time commission after the referral.
The revenue share can range from 5% to 80%, depending on the agreement between the casino and the affiliate. Shares can also be progressive, especially if the number of players the affiliate referred to the site increases.
Cost Per Acquisition (CPA) Commissions
This is one of the most common types of commissions. The affiliate will receive a one-time payment with a CPA agreement when the casino visitor performs an agreed-upon action on the website, like making a deposit, etc.
Affiliates can precisely determine what type of action will trigger their commission: registration, a specific deposit amount, or the first deposit. Moreover, the amount of commission will depend on factors like the target market, the iGaming business, and others.
First-time Deposit (FTD) Commissions
This works as a subcategory of a CPA commission and is one of the most popular types. With FTDs, the affiliate only earns a commission once the referred player makes their first deposit on the platform. Operators can decide on how much commission to give: percentage-based or flat and fixed fee.
Affiliates like this type because it’s easy to encourage players with the promoted and mentioned casino bonuses. Operators also significantly benefit from this because they’re sure that the player will play in their casino upon deposit and boost their brand.
Hybrid or Mixed Commissions
Affiliates under this type will receive both CPA and Revenue Share commissions. They can get a one-time payment when successfully referring a player and receive a long-term revenue share if that player continues to play in the online casino. The most common form of this hybrid commission is a combination of a fixed CPA and a percentage share from the monthly revenue spent by the player.
iGaming Affiliate marketing benefits both the casino operator and the affiliate. As long as the affiliate successfully performs its responsibility, the casino will fulfill its part of the agreement and provide excellent commission.